The Facebook effect - David Kirkpatrick
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AlwayssmileThe exclusive inside story of Facebook and how it has revolutionized the way the world uses the Internet.
Kirkpatrick’s unprecedented access into the largest social company reveals a fascinating future shaped by a history of trial and error by the luminary of digital connectivity.
How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.
Size
3.46 MB
Length
383 pages